Let’s not assume people are too stupid to grasp the full truth!

I find it offensive that there are those in this movement who believe non-vegans are too stupid to grasp the concept and gravitate towards it on their own. Therefore, they assert that we have to dumb things down and use misleading messaging to trick people into making progress. Please! Be consistent and present the information in its entirety. No one is saying you have to go vegan overnight, but let’s not assume people are too stupid to grasp the full truth!
~ Ed Coffin (June 15, 2014)