The biggest obstacles to reaching our goals are the ignorance of people unwilling to see the truth and the counter-productiveness of groups promoting a message of “humane farming.” Even when we educate people with reality there is always a group out there that undermines the animals with the message—”humane slavery is okay!” This not only steps us back in our work but more importantly increases the demand for more animals born into chattel slavery.
~ James O’Flaherty (November 23, 2011)