In 1969, at the height of the Vietnam War, John Lennon and Yoko Ono had a billboard placed in Times Square. It read:
“WAR IS OVER!
If you want it
Happy Christmas from John and Yoko.”
I propose the following:
That we flood the world with a message; that we create a virtual billboard:
Send this message on all your social message boards and ask your friends to send it on theirs. Text your friends and ask them to text their friends. Add this message to your signature line on your emails. Let’s start a friendly wave of creative, nonviolent vegan education.
Forty years after John and Yoko made the simple statement that peace and an end to the Vietnam War was ours if only we wanted it, let us have an electronic billboard that will not be just in Times Square but all over the world! Let us spread the message that nonviolence against our nonhuman brothers and sisters is possible—if we want it.
~ Gary L. Francione (December 15, 2009)