And for christ sake, let's stop being patronising and dishonest to people

[I]t is up to animal rights activists now to stop being afraid of the previously big and scary “V” word and to start putting it at the forefront of their campaigning, to start using it as a moral baseline to ending the property status of non-human animals.

Let’s move away from these empty and confusing campaigns like Meat Free Monday and move towards a clearer more logical campaign that has the interests of all non-human animals at its core. And for christ sake, let’s stop being patronising and dishonest to people.
~ Ross Mitchell (October 5, 2010)