But if we were to adopt it, we could eat meat, milk and eggs (albeit much less) with a clean conscience

The meat-producing system Fairlie advocates differs sharply from the one now practised in the rich world: low energy, low waste, just, diverse, small-scale. But if we were to adopt it, we could eat meat, milk and eggs (albeit much less) with a clean conscience. By keeping out of the debate over how livestock should be […]

We can—and should—present veganism as the FIRST step toward respecting nonhuman animals

[B]aby steps are for babies. Let’s treat people like adults. Let’s speak to their highest potential. Let’s generously provide them the information and guidance they need to go vegan. Let’s be honest about our moral obligations to nonhuman animals. And let’s be unequivocal in advocating veganism as the moral baseline of respecting the rights of […]

There are a growing number of people who, if they feel good about what they're eating, will eat veal

Animal rights are important. We want to be the company to revolutionize the veal industry. There are a growing number of people who, if they feel good about what they’re eating, will eat veal. If we can capture that market, we’re going to increase the 0.6 pound per capita consumption market resulting in a healthier […]