We expected to see an increase in sales of Freedom Food chicken after Jamie and Hugh highlighted the benefits of buying higher welfare back in 2008, but these latest results far exceed anything we could have predicted.
They are absolute proof that chicken welfare is of paramount importance to more people than ever before. The fact shoppers have stood firm by animal welfare through some of the most difficult economic times only reinforces that it is an issue that is here to stay.
~ Leigh Grant (April 14, 2010)
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