The catalysts for my newfound carnivore enthusiasm were two-fold: reading The Omnivore’s Dilemma and getting to know local butchers in the San Francisco area. I’ve come to realize that, if conscious eating—knowing where your food comes from and how it’s both raised and killed or harvested—is the key to ethical eating, labels are the new battleground for your mind and dollars.
~ Tim Ferriss (February 17, 2009)